3 Tips to Acing Your Marketing Presentation

Read on to learn how you can stay on script and sound more authentic when presenting on-camera.

What a marketer should know

Presentations are a marketing must. Whether you’re pitching your company to potential investors or marketing a new product, these presentations can make or break your business. It’s important to know what you’re talking about, as well as staying authentic in yourself when presenting but there is more than that! In this blog post, we will discuss 3 tips that will help acing your marketing presentation and leave an impactful impression with any audience!

1: Write it down word-for-word

In order to avoid being overwhelmed by your material, make sure to prepare a script for the speech beforehand. Write out everything that you want to say, word-for-word. If you happen to be preparing slides for a Powerpoint, Make note cards or slides that summarize key points. This can make what you say more digestible than if you were speaking off the top of your head. Remain authentic by discussing what you know, and be honest with your audience about yourself.

2. Practice your presentation out loud

After you’ve written everything out, turn on your camera and practice it. Just run through it once out loud. It only counts if you do it out loud. Now, after you’ve run through it all the way once, saying every single word that you wrote down, then I want you to start to condense it.

Write out a beginning, middle, and end paradigm. Where you’re starting with a key sentence, what the first sentence of your next thought is, and what the next thought is for your beginning, middle and end until you go all the way to the end of your speech. Once you’ve said that out loud and done it all through one more time, then move on to step three.

3. Pick out the Keywords

Once you’ve learned your material and rehearsed it a few times, pick up on things like keywords or phrases that trigger the next part of your presentation. That way, if you see any keywords while giving your speech, you’ll be able to continue seamlessly with your planned points. Keep in mind, you need to allow yourself to understand the heart of what you are saying. That way you’ll speak naturally on the subject and keep your point intact.

Conclusion:

Apply these three tips to acing your next marketing presentation. You’ll likely find that it eases any anxieties as you know yourself better and have a greater chance of speaking authentically the whole time you’re marketing out there.

Tip Recap:

• 1st – Step, write out every single word of your presentation
• 2nd – Step, write out key sentences points in a flow from beginning, middle, and end.
• 3rd – Step, write out prompt words that fire the thought that leads you to your key points.

OMH, a boutique creative agency that nourishes enterprise software companies (Microsoft and SAP) and their partners with marketing services and training that drive sales.

For more Online coaching, video production, and training tips, check out our premium Storied Teams courses. Make sure to take advantage of our free mini-course. In 30 minutes or less, you’ll feel a lot better about how you look and present on camera!