Are you telling a consistent story that resonates with your customers? In this excerpt from a recent coaching call, I lay out the approach that draws your audience in, by making it about THEM.
”Your story needs to connect back to what they've already seen in presales, your website or marketing materials.
Take a serious look at the full story your organization is sharing with your customers. Is your message in-line with what they have already seen from marketing or presales? Is your story showing the customer how your product or service is going to address their pain points? These simple strategies can make a huge difference in your sales approach.
OMH, a boutique creative agency that nourishes enterprise software companies (Microsoft and SAP) and their partners with marketing services and training that drive sales.
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