Woo-Woo That Helps You Sell-Sell

Today I’m going to get a little woo-woo with you because it’s going to help you form an intention. An intention, a strong intention, can be the difference between your audience being pulled in or just not connecting with you. You want your audience to feel pulled in.

We’re going to get a little Martha Beck at the moment and go through an exercise that you can do over and over again in order to put yourself in a great place when you’re doing a demo, a sales presentation, a keynote at a conference or even your next webinar. There are three ingredients you need to have for this exercise, your authentic confident self, a specific intention and compassion for your audience. Don’t worry, I’m going to step you through the whole thing, all I need you to do right now is give me a little bit of trust.

Ok, close your eyes. This will take a minute or less. The first thing I want you to do is think about your authentic confidence self. And to do that, I want you to imagine now that your eyes are closed, that you’re in front of your closet or dresser, where you normally get dressed. Imagine your favorite outfit, the thing that you wear when you are in front of an audience, or when you’re presenting or demoing, that would make you feel like yourself. It’s your favorite outfit. It just happens that this favorite outfit has just gotten back from the dry cleaner, it’s pressed and never looked better. It is ready for you to put on. Go ahead and put that on. Feels great, right?

Now that you have that on, I want you to think about the second ingredient which is a specific intention. You are about to turn on your camera, but before you turn on your camera to present to your audience in this situation, I want you to think of a specific intention. What is your intention that you want to imbue your presentation or your demo with, that would help your audience? Do you want to inspire them? Do you want to challenge them? Do you want to convince them? What do you want to do?

Now, I want you to think of that keyword or phrase before you start your presentation. I want you to divide all of this on top of a bedrock layer of compassion for your audience. You are here in the end whether you’re demoing, presenting, doing a keynote, hosting a webinar. You’re here to serve your audience in some way. And if you come from that feeling of compassion for them and genuinely feel that there’s something that you can do to serve them and help them to have a better day, make their life better, their business better in some way, you will be amazed at the connection you can make with them.

Again, authentic confidence self, a specific intention (you maybe even write that word down so that you can see it before you start) and compassion for your audience. Super simple, right? A little woo-woo! This maybe pushed a few of you out of your comfort zone, but you’ll be okay. My intention was to inspire you with this. When you close your eyes before your next demo or presentation or keynote, this will take less than 60 seconds, but really authentic confident self, set an intention and come from a place of compassion for your audience. You’re going to be amazed by the results that you get in making a connection with your audience.